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Best Ghost themes in 2026, by what you publish

We make 9 of the 242 themes on the Ghost marketplace, so read the picks below knowing that. The rest of this page is counted rather than claimed. The numbers come from the marketplace listing on 18 September 2026, the free themes are Ghost’s own, and where another vendor has more themes in a category than we do, the page says so.

Updated 18 September 2026.

The short version

A newsletter, free or paid

Free from Ghost
Solo, Edition, Dawn, Journal, Digest, Bulletin
Ours
Essence, Scope and Thoughts. Also built for it: Format.
Also on the marketplace
Bright Themes and Aspire Themes list two each
Check on the demo
Signup and pricing pages, and how a locked post looks to a visitor

A magazine or a news site

Free from Ghost
Source, Casper, Headline, Dope, London, Ruby
Ours
Feed and Aspect. Also built for it: Scope and Thesis.
Also on the marketplace
Fueko lists 17, GBJ Solution 10, Storied Themes 8
Check on the demo
Sections and tag pages, posts above the fold on a phone, co-authors

Photos or a portfolio

Free from Ghost
Edge, London
Ours
Moment. Also built for it: OnFlow.
Also on the marketplace
Themex Studio lists 5, High Five Themes 3
Check on the demo
Gallery cards, the lightbox, image loading on a slow connection

A personal blog

Free from Ghost
Source, Taste, Alto, Wave
Ours
OnFlow, Thesis and Format. Also built for it: Essence, Scope, Thoughts and Feed.
Also on the marketplace
T-Rex Themes, Storied Themes, Themex Studio and High Five Themes list 9 to 10 each
Check on the demo
Reading width, dark mode, comments

A podcast

Free from Ghost
Episode, Wave
Ours
We make none
Also on the marketplace
Enova Studio, Bright Themes, Iris Themes, Aspire Themes and Themeix list one each
Check on the demo
Player cards and episode lists

Documentation

Free from Ghost
Ease
Ours
We make none
Also on the marketplace
Bright Themes and Layered Craft list two each
Check on the demo
Search and sidebar navigation

The marketplace in numbers

  • 242themes on ghost.org/themes
  • 21free, 18 of them made by Ghost
  • 43vendors selling premium themes
  • $35–$149premium price range

Counted on ghost.org/themes on 18 September 2026:

  • 51 themes cost $89 and 51 cost $149, so those two prices cover almost half of the market.
  • By category, a theme can carry more than one: Blog 131, Magazine 108, Portfolio 26, News 18, Newsletter 16, Docs 8, Podcast 7, Photography 7.
  • Ghost takes no commission and runs no checkout. Every listing links to the vendor’s own store, so licenses, update terms and support differ by vendor and are worth reading before you pay.
  • Every listed theme has passed gscan, Ghost’s validator, and has a live demo. A theme bought outside the marketplace has neither guarantee.

Start with the free official themes

Ghost installs its own themes in one click from Settings → Design, and the Ghost team keeps them current, so a new Ghost release never leaves them behind. Try one before you spend anything:

  • Source is the default and covers a magazine, a news site and a blog in one theme.
  • Solo, Edition, Dawn, Journal, Digest and Bulletin are built for newsletters. Solo is for one writer.
  • Casper, Headline, Dope, London and Ruby are magazine and news layouts.
  • Edge and London put photos first.
  • Taste, Alto and Wave are for a blog. Wave and Episode are for a podcast.
  • Ease is for documentation.

You can change more than you might expect without changing the theme. Colours and fonts are in Settings → Design. Code injection adds CSS and scripts without touching the theme. Since May 2026 Ghost admin has an Edit code button, so a small change to a template no longer means downloading, editing and re-uploading a zip.

A free theme is enough when you are one writer with one column and the standard pages. It stops being enough when you want a layout the free themes do not have (a sidebar with your sections, a split screen, a gallery-first home page), when you keep reaching for code to change something, or when you need pages the free themes do not ship, such as a pricing page, a contact page or an authors page.

What a premium theme is for

A premium theme is paid for four things. A layout that the free themes do not offer. Settings in Settings → Design in place of code edits. Extra pages and templates: membership and pricing, contact, authors, tags, an archive. And a vendor who documents the theme, answers questions, and updates it when Ghost changes something.

A premium theme is not for speed or for search rankings. Both come mostly from Ghost, your hosting and your content. A theme can only make a site slower, with heavy scripts and oversized images, which is why the checks below ask you to read a demo post on a phone.

A newsletter, free or paid

Members, paid tiers, Portal and email sending are part of Ghost, so every theme on the marketplace supports them. The theme decides where the signup form sits, whether there is a pricing page, how a post reads next to the email version, and what a visitor sees on a members-only post.

Free: Solo when you write alone, Edition, Journal, Digest, Bulletin or Dawn when the newsletter is the product.

Essence
Cinematic Ghost theme with shader backgrounds and liquid glass cards.
Scope
Minimal Ghost theme with sidebar navigation and landing pages.
Thoughts
Split-screen theme for newsletters and co-authored writing.

Also built for it: Format.

Others in this category on the marketplace: Bright Themes and Aspire Themes with two newsletter themes each, and one each from Fueko, Eduardo Gomez, Iris Themes and Driff Themes.

Check on the demo: the signup and signin pages, a pricing page with more than one tier, and a members-only post viewed while signed out.

A magazine or a news site

This is the busiest category, 108 magazine themes and 18 news themes. What separates them is how many posts a reader sees before scrolling, whether sections and tags get their own pages, and how several writers are shown.

Free: Source, then Casper, Headline, Dope, London and Ruby.

Feed

Feed

$99
Social-style theme for tech news with dual sidebars and multiple post layouts.
Aspect
Magazine grid with co-authors and sidebar navigation.

Also built for it: Scope and Thesis.

Others: Fueko has 17 magazine themes, GBJ Solution 10, Storied Themes 8, and High Five Themes, Aspire Themes and Kusa Projects 6 each. For news, Themes by Kyle, Luxe Themes, Aspire Themes, Bright Themes and High Five Themes have two each.

Check on the demo: count the posts above the fold on a laptop and on a phone, open a tag page and a section page, open an author page, and look at where an ad or a promo block would go if you sell those.

Photos or a portfolio

Portfolio has no free official theme, and the 26 premium ones vary more than any other category. The gallery card in Ghost takes up to nine images per card, so how a theme lays those out, and what the lightbox does, matters more than the home page.

Free: Edge, and London for a mix of photos and writing.

Moment

Moment

$149
Portfolio theme for photographers with galleries and a simple layout.

Also built for it: OnFlow.

Others: Themex Studio has five portfolio themes, High Five Themes three, Bright Themes and Ekto Themes two each.

Check on the demo: open a post with a gallery card, click an image to see the lightbox, and load the home page on a phone over mobile data. Image handling is where portfolio themes differ most.

A personal blog

131 themes carry the blog tag, so the choice comes down to reading comfort: column width, type size, dark mode, and how code blocks, tables and images look inside a post.

Free: Source, Taste, Alto and Wave, or Solo if the blog doubles as a newsletter.

OnFlow
Chat-style layout for personal blogs and portfolios.
Thesis
Double sidebar layout for news sites and personal diaries.
Format
Personal blog with newsletter integration and recommendations.

Also built for it: Essence, Scope, Thoughts and Feed.

Others: T-Rex Themes has ten blog themes, Storied Themes, Themex Studio and High Five Themes nine each, Aspire Themes eight, and Fueko and Estudio Patagon seven each.

Check on the demo: read a whole post on a phone, switch to dark mode if you will use it, and open a post with code or a table if you write those.

A podcast or documentation

We make neither, so this is a pointer. For a podcast, Ghost’s free Episode and Wave, then one theme each from Enova Studio, Bright Themes, Iris Themes, Aspire Themes and Themeix. For documentation, Ghost’s free Ease, then two themes each from Bright Themes and Layered Craft, and one each from Kick Wheel, Estudio Patagon and Codelet.

Before you buy, nine checks

  1. Ghost version. Ghost 6 shipped in August 2025. A marketplace listing has passed gscan, but a theme sold elsewhere may not have been updated since, so run it through gscan.ghost.org before you upload it.
  2. Read a real post on the demo, on a phone. Demos are staged to look good on a large screen.
  3. What the download contains. Built files only, or the sources and a build too. Sources are what let you or an agent change the theme properly.
  4. The license. One site or several, and what happens when you move the theme to a new domain.
  5. Updates and support. Whether updates are for life or for a year, how long support lasts, and what a renewal costs.
  6. Documentation. A page per setting, or a README. You will read it more than once.
  7. Settings against code. How much of the theme changes in Settings → Design and how much needs a code edit.
  8. AI agents. A theme that ships an AGENTS.md file and Markdown documentation can be customised by Claude Code or Cursor, and the agent knows which files a theme update replaces. Every theme we sell ships both, and its agent file points changes at custom.css and custom.js, the two files an update ships unchanged, so carrying them over is a copy rather than a merge. The update guide has the steps.
  9. Refunds. Digital goods are rarely refundable once delivered. Read the terms. Ours consider a refund for a duplicate purchase and for a fault support cannot fix, and for nothing else.

Installing or switching a theme

Upload the zip in Settings → Design → Change theme, activate it, and your posts, pages and members stay where they are. A theme with custom URLs also ships a routes.yaml, which goes in under Settings → Labs. Custom page templates and theme settings do not carry over from the old theme, so check pages that used one. The steps for our themes are in the installation guide.

Still not sure

Describe your site in the . It answers from our documentation, so it can tell you what each of our themes does and does not do. If the chat does not load, write to us. For two of our themes side by side, open a direct comparison. For everything else, the marketplace filters by category and price.

FAQs

Have more questions?
Try our Docs or Contact Us.

Is a premium Ghost theme worth it?
Only when a free official theme does not give you the layout or the pages you need. Ghost ships 18 free themes and installs them in one click. A premium theme buys a layout the free ones do not have, settings instead of code edits, extra pages, documentation, and someone to ask.
Can I switch themes later without losing my posts?
Yes. Posts, pages, members, and settings live in Ghost, not in the theme. Switching changes how they look. Custom page templates and theme settings do not carry over, so a page that used one may need a new template picked in its settings.
Can an AI build my Ghost theme instead?
It can produce a working starting point from Ghost's free Source theme, and the people on the Ghost forum who tried it rate the result as poor to medium without a designer's input. What a finished theme adds is the layouts, the settings, the member pages, the updates for new Ghost versions, and support. Our themes ship an AGENTS.md file so an agent can customize one in the files a theme update does not change.
Does a premium theme make a Ghost site faster or rank higher?
Not by itself. Speed and search visibility come mostly from Ghost, your hosting, and your content. A theme can slow a site down with heavy scripts and large images, so test the demo on a phone before you buy. A theme cannot make Google rank you higher.